2016 Salary Guide: marketing’s captains, MVPs, rising stars, emerging roles — and what they earn

The Creative Group 2016 Salary Guide

In the digital world, marketers own the customer relationship, making them the most important players inside companies. Their salaries reflect the criticality of their roles, with the biggest bump in pay in the interactive and digital positions. You can download The Creative Group’s full 2016 Salary Guide. Also, check out the bonus slide showing the top five skills in demand.


  1. Tom Kaneshige

    Two roles that weren’t in this survey are the Chief Marketing Technology Officer, who makes anywhere from $140k to $241k, and the Chief Digital Officer, $148k to $280k, according to a 2014 report from Mondo Resourcing and Staffing Agency. Do you have these roles in your company?

  2. Tom Kaneshige

    I’m working on a story about the Chief Digital Officer. Some say the CDO is critical, others think it’s another ego in the C-suite to gum up the works. What do you think? Let’s connect. tom.kaneshige@penton.com.

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