Graubünden Tourism: the great escape


“Good morning!” says a kindly, bearded man in the Swiss countryside. He’s talking through an interactive display at a busy train station and giving free tickets to passersby willing to engage him in a friendly conversation. It’s a way for Graubünden Tourism to advertise travel. The video, called The Great Escape, ends with people who take him up on his offer and now enjoy lunch surrounded by scenic mountains, but the story of digitally enabled relationship-marketing is only beginning.

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