My weight is not my worth. That’s the somewhat odd message coming from Lean Cuisine in its #WeighThis video campaign, courtesy of Shocase, a social network for marketers. It’s worthy of a Five2ndWindow spotlight because of the video’s emotional appeal and attempt at establishing trust. The company sales pitch, of course, is to lose weight with its products, but the #WeighThis campaign reminds everyone that weight loss isn’t really important. In the digital age, customer relationships come first even if this means undermining your product.
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