ChiefMarTec's vendor landscape

“The challenge is at the next level. How do you rethink how marketing should operate, given this landscape of all these fragmented channels, all this new technology and data-driven capability?” -Scott Brinker Marketing technology shows no signs of slowing down. Marketers are under enormous pressure to wield technology and data to win the hearts of customers. Companies know that the customer relationship is the new battleground for business. Vendors continue to flood the market. Everyone seems to be in panic mode trying to survive the day. The marketing tech blogosphere is a virtual explosion of tactical tips that drive incremental value. Yet no one wantsRead More →

In the digital world, marketers own the customer relationship, making them the most important players inside companies. Their salaries reflect the criticality of their roles, with the biggest bump in pay in the interactive and digital positions. You can download The Creative Group’s full 2016 Salary Guide. Also, check out the bonus slide showing the top five skills in demand.Read More →

Digital consumer

We’ve launched Five2ndWindow to help companies take it to the next level in their pursuit of the digital customer relationship. The thinking goes that the one who wins the customer relationship will have successfully captured the customer’s attention and made a great impression in a series of mobile moments—what we’re calling “five second windows”—throughout the customer journey. Moreover, we believe companies need to reengineer their culture, organizational structure and technology stack to do this better than the competition. The rise of the digital consumer has disrupted the way companies compete for and connect with customers. In this new era of deep customer engagement, everyone’s gotRead More →