hiring post

Twice each year, Robert Half Technology and The Creative Group consult thousands of CIOs and advertising and marketing executives across the United States to find out their hiring plans for the upcoming six months. The results of the latest surveys spell good news for those pursuing work in the tech and creative fields. It’s a different story for hiring managers, who are struggling to recruit and retain the talent they seek. Hiring plans for the remainder of 2016 The need to hire IT professionals remains strong, driven by greater investments in digital initiatives. In fact, 21 percent of CIOs report they plan to expand theirRead More →

brightedge post

Jim Yu had come far from growing up in an affordable housing unit in South Dakota—or so it seemed. He’d made his way to Silicon Valley, earning an MBA from Stanford University and a cushy job at Salesforce. But this landed Yu, his wife, Jamin, and newborn girl in a tiny 900-square foot condo in Foster City, where the region’s high cost-of-living eats up senior executive salaries. Like so many Silicon Valley dreamers, Yu wanted to change his fortunes and decided to bootstrap a startup out of his condo. This meant giving up a steady paycheck, stock options and lofty title, as well as lettingRead More →

rescue post

In the 2004 sci-fi movie “I, Robot,” detective Del Spooner (played by Will Smith) recalls a moment when a robot needed to provide the ultimate customer support. An accident had caused two cars to sink in a river, and the robot was tasked with saving either Spooner in one car or a girl, Sarah, in another. The robot chose Spooner. “I was the logical choice,” Spooner says, angrily. “It calculated that I had a 45 percent chance of survival. Sarah only had an 11 percent chance. That was somebody’s baby. Eleven percent is more than enough. A human being would’ve known that.” While we’re stillRead More →

pokemon post

In a crazy news cycle dominated by a Presidential election, Brexit and global terrorism, a mobile app game has managed to grab a ton of headlines. Pokémon Go. Maybe you’ve heard of it? For companies, though, Pokémon Go isn’t all fun and games. Here’s a taste of the headlines about the iOS/Android game: “the next big marketing tool for retailers,” “a marketing platform for local businesses,” “a wild opportunity” for marketers, and a disruptor of “marketing as we know it.” Can these headlines be even partially believed? Or is Pokémon Go destined to become another Foursquare or Google Glass? To spare you from having toRead More →

messaging bot post

In 2008, Pizza Hut made a bold move in the mobile space by launching SMS ordering. Pizza lovers simply had to flag their favorite orders on Pizza Hut’s website and then tap out the text message, “send me my order.” The word “order” triggered pizzas to be made and delivered and credit cards charged. After a couple of years, SMS ordering was shut down. “In hindsight, it was way too early,” says Baron Concors, global chief digital officer of Pizza Hut. Eight years later, though, Concors is on the main stage at MobileBeat 2016 in San Francisco talking up Pizza Hut’s new ordering bot forRead More →

olympics post

In August, some 90,000 fans will pass through RIOgaleão Airport in Rio de Janeiro every day on their way to and from the Summer Olympics, and a new mobile app will help them navigate the airport’s busy hallways, shops and terminals. The mobile app is slick and easy to use (see below), and passengers should be pleased. But they’ll have no idea about the Herculean effort that went into it: a massive network overhaul, a mobile app appealing to diverse cultures, Internet of Things (IoT) technology in the background, and mountains of data used to improve the customer experience—all tied together under a ticking clock.Read More →

Summer JM post

Summer means kicking back with a mojito (or three) and coasting on your mobile marketing efforts, right? Wrong. The dog days of summer have got nothing on mobile marketing. In 2014, Marketing Land crunched North American smartphone and tablet usage data during July and August vs. the winter months and found that smartphone use was higher during summer months by about 7 percentage points. More recent data from Facebook suggests that summer is a cool time to get mobile consumers’ attention. Last summer, Facebook users posted 26 percent more on mobile devices than they did the rest of the year, with sharing of video contentRead More →

ama failure post

Editor’s Note: American Marketing Association stories are being featured on Five2ndWindow as part of our content partnership. Call it the customer experience failure: Improving the customer experience is a top priority for a majority of companies, yet according to recent research, only 10 percent of companies surveyed are truly “customer centric.” At first glance, the news looks good for consumers and business buyers: Improving the customer experience (CX) is a top priority in a majority of companies. According to a recent study by Forrester, more than 90 percent of senior executives say that improving CX is a “top strategic priority” for their companies. Also, aRead More →

crisis post

Grab a customer’s attention in the five second window, and you’ve got a shot at turning looky-loos into customers. How? With a killer mobile app. Or at least, that’s the thinking for the past few years. But here’s the ice bucket in your face: There’s talk of a “mobile engagement crisis.” And to survive, you may need to rethink your mobile strategy. In a March 2016 blog post, Localytics CEO and co-founder Raj Aggarwal opined that we’re in a mobile-engagement crisis. Whether you agree with this or not, there’s no question it’s harder than ever to engage with customers on mobile these days. Why? Too manyRead More →

walkersands june 2016

In the old days, CIOs put business technology through rigorous testing and due diligence. Any purchases needed their sign off. Today, the CIO might not even be involved in a martech purchase until after it’s been made. So who’s making martech buying decisions? And how? Our survey of over 300 marketers found that 53 percent of entry-level marketers have led a purchase decision within the last three years. More than half of millennials have done the same. A quarter of marketers say the typical martech decision is made by three people; 20 percent involve more than five; and 10 percent, more than 10. Two-thirds ofRead More →