bubble post

In the months leading up to last week’s big news that Vista Equity Partners would be acquiring Marketo for $1.79 billion and Salesforce buying Demandware for $2.8 billion, Silicon Valley was awash with rumors of a bursting bubble. The bubble comes from a marketing tech explosion that has given rise to more than 3,800 vendors, billions of venture capital dollars, sky-high valuations and a whole lot of shaky balance sheets. Now marketing tech appears to be on the verge of a shakeout, a frenzy of merger-and-acquisition activity, the inevitable fall back to earth. A sudden squeeze in venture capital in the tech sector earlier thisRead More →

mobile mountain post 2

In 2002, world-class mountaineer Alison Levine attempted to reach the summit of Mount Everest but came up short by about 200 feet, turned back by bad weather. On her second climb eight years later, she got caught in a snowstorm 26,000 feet high in the infamous “Death Zone,” took off her goggles and felt her corneas starting to freeze. When the storm subsided, she pressed on. At 8 a.m., Levine stood at the top of the world. “Fear is OK, but complacency will kill you,” Levine told marketers at Marketing Nation Summit in Las Vegas last month. “You have to be able to react quicklyRead More →

will smith post

The lights go on, and a throng of marketers roar as mega-star Will Smith takes the stage at the MGM Grand in Las Vegas. He wants them to get up and dance. They do. Then he tells them, through the lyrics of one of his most popular songs, that it’s time to get “jiggy wit it.” Little did Smith know he was talking about a boring-sounding acronym, ABM, or account-based marketing. Smith entertained at this spring’s Marketing Nation Summit in Las Vegas hosted by Marketo (which recently announced it will be acquired by Vista Equity Partners), and ABM was a big theme there. ABM hasRead More →

More mobile marketing tech slideshows: 15 Best Places to Work for Digital Marketers 2016 Salary Guide: Marketing’s Captains, MVPs, Rising Stars, Emerging Roles – And What They Earn 7 Ways Airlines Can Reimagine Their Brand James A. Martin is an award-winning, San Francisco-based journalist. He started covering mobile technology sometime after the Apple Newton bellyflopped but before the PalmPilot went viral. You can reach him at jim@jamesamartin.com.Read More →

aragon post

For marketers swept up and tossed around in the mobile wave, which includes just about everyone, it would be nice to have an idea of what’s coming next. And the second mobile wave is following fast upon, in the form of chatbot-powered messaging and mobile-driven Internet of Things, says CEO Jim Lundy at Aragon Research. “Executives need to understand mobile,” Lundy says. Artificially intelligent chatbots are making their way to mobile devices and messaging. There are 100 billion messages sent every day. Messaging itself has grown from instant messaging to mobile messaging to messaging apps. Soon more of these apps will be powered by chatbots. ByRead More →

dupont post

In Germany, a farmer drives his tractor and works the land like generations before him. The tractor is equipped with an iPad docking station. There’s a smartphone in his pocket. On the seat lies a 400-page book of DuPont’s product info for keeping insects, crop diseases and weeds at bay. Why isn’t a sleek, mobile app providing crop-protection content instead of a heavy, outdated book? DuPont spent 12 weeks creating a mobile app and converting the book’s voluminous pages into HTML files. Now when a new crop gets registered on a product label, the German farmer has the right information at his fingertips when applyingRead More →

Collaboration post

It’s increasingly common for creative teams to be involved in the development stage of new products and services being launched by their companies, according to research conducted for Creative Team of the Future, a joint project from The Creative Group and AIGA. In the next two years, nearly one-third of more than 800 in-house designers surveyed believe they will always be brought in during project kickoffs; another 59 percent expect to be included in planning meetings at least some of the time. This is a good thing as collaboration across departments often leads to greater innovation and increased efficiency, key factors for business growth. TheRead More →

angry bots post

“First there were websites, then there were apps. Now, there are bots.” The above statement comes from Kik’s Build Your Bot page, which entices brands to build bots on the Kik messaging app’s chat platform and get teenagers to buy stuff or do things. Facebook also just made a big move into chatbot territory with its Messenger service. And so have other messaging apps, including Slack and Telegram. But is this just marketing hooey? Or will angry bots soon rule the five second window? To find out, I tested two Kik bots and a Facebook Messenger bot. I’ll explain the results in a second. ButRead More →

digital transform post

Jim Sinur came up with Gartner’s famous hype cycle, and his book “Digital Transformation: Innovate or… Die Slowly” is expected to hit shelves this spring. Companies wanting to become digital businesses must make a leap of faith and start a transformation that may take years. It’s the kind of transformation where everyone has to be on board. Executives will have to accept that there are no lines of attribution tying employee performance to digital success—at least not yet. Managers will have the odd task of incentivizing employees to run so fast that they might stumble. And employees must stop trying to be perfect, because theyRead More →

Mobile Banking post

There’s a famous scene in the 1994 thriller movie The Professional when Norman Stansfield, played by Gary Oldman, learns that a critical mission has gone awry and calls for backup. “I told you. Benny, bring me everyone,” he says calmly. Benny asks, “What do you mean ‘everyone’?” Suddenly, Stansfield goes ballistic: “Everyone!!!” At Adobe Summit 2016 in Las Vegas last month, speaker Giles Richardson, head of digital analytics at the Royal Bank of Scotland, played this movie clip to show both the urgency and need to have lots of people at a company working together to test, analyze and optimize the digital customer journey. InRead More →